They call her the conscience of Fairfood. Which helps when you’re telling the fair and transparent Fairfood story.

John knows the value chains behind our food inside out and uses innovation to build connections where he finds them missing.

Photography Edwin Weers

We are particularly proud of our transparency tool Trace, and with it of the product owner Derek.

Would you like to partner up with Fairfood? Peter is your man! He’s responsible for creating and executing our partnership strategy.

Marten has been the spiritual father of all our innovations since 2016, which is why we officially named him our director of digital innovations in 2020.